Thursday, August 14, 2008

Cold Calls/Sales Calls

I've got to get something going to further our penetration in the commercial space. Its the only thing that really keeps us going in the off season, which is rapidly approaching.

Thing is: I hate cold calling people, even warm calling. I cant stand it when people do it to me, so I dont want to be "that guy" doing it to them. I never know how to approach it in a non-threatening, friendly way but still ask for some business. I feel like if I ask for work then I am being too aggressive, but if I dont then I fail to close.

I need to do more networking in the space where my commercial work lies, but its tough to break in. It takes time and consistent effort and that is difficult to muster when you dont really enjoy it. I also have not found the right venue to work yet and since I dislike the concept so much I hesitate to do anything if it doesnt seem like the "perfect scenario". I know, I know, there is never a "perfect scenario".

Now the bottom line is, there are always excuses. If we lived by the excuses we would never get anything done, would we?

I need to make a committment here: I will contact at least 2 of my commercial contacts/leads by the end of the day tomorrow (Friday August 15) and report back my success or failure.

I am actually performing a networking task this morning, but I did not initiate it so I cannot count it towards my goal.

I'll let you know how it goes - VE

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